Urbanshopy

Overview

Urbanshopy is a Shopify-based D2C (Direct-to-Consumer) e-commerce store that was built from the ground up by Act Now Media. The project encompassed everything from store setup and product research to running profitable Facebook Ads campaigns that generated consistent revenue.

Objective

The goal was to create a fully operational D2C brand on Shopify, identify winning products through systematic testing, and build a scalable advertising engine using Facebook Ads that could consistently generate profitable sales.

Strategy & Work Done

We took a comprehensive approach to building Urbanshopy into a profitable D2C brand:

• Built the complete Shopify store from scratch, including design, product pages, checkout optimization, and payment gateway integration
• Conducted extensive product research and selection to identify high-potential products with strong margins
• Ran systematic Facebook Ads campaigns, testing multiple products and audiences to find winning combinations
• Created compelling ad creatives including images and videos that resonated with the target audience
• Identified winning products through rigorous data analysis and scaled high-performing campaigns aggressively
• Continuously optimized campaigns based on ROAS, CPA, and customer acquisition metrics

Results

Urbanshopy achieved consistent revenue generation through a methodical approach to product testing and campaign optimization. Ad performance improved significantly over time as we identified winning products and refined our targeting. The store established multiple profitable campaigns that could be scaled, creating a repeatable system for growth in the D2C space.